To drive awareness and excitement around Cristalino’s first foray into the United States market, we were tasked with creating engaging, dynamic content that heroes the design of unique bottle.

The creative utilizes the bottle’s unique shape, liquid, and crystalline texture, bringing to life the anticipation and excitement of seeing it illuminated for the first time.

Rapper and Hip-Hop mogul, Future was the face of the campaign and was linked throughout the entire project. Optimized for paid media, the creative rolled out in key markets of MIA and ATL at launch. The final creative is evergreen, allowing it to be seamlessly deployed as it enters additional markets and mediums.