To launch BIC’s new EasyRinse razor, we ditched the clean-shaven clichés and leaned into a universal truth: clogged razors suck. This wasn’t just a product launch—it was a bathroom breakthrough, starring comedy icons Eric André and Annie Murphy.

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From video to social to influencer seeding, we built a campaign that felt as unfiltered as the talent—awkward pauses, slippery hands, and all. The visual language was sharp, fluid, and unmistakably modern, echoing the razor’s patented anti-clog tech with every scene.