Not just a car launch, it's a call to action for a generation chasing more.

With the launch of the all-new Chevrolet Cruze, we wanted to break tradition — and traffic. Fuel Your Hustle was a bold social-first campaign designed to reach millennials making their first big life moves: new jobs, new homes, and new cars.

Kicking off on Twitter (a first for an automotive brand), the campaign featured creators like The Pilgramers and Prince Ea to deliver inspiring content that connected hustle culture to Cruze’s smart, stylish appeal.