As SkinMedica looked to reach a younger, more diverse audience, we created SKM by SkinMedica: a bold, playful and younger brand with the same clinical credibility but none of the quiet luxury restraint. From naming to palette to attitude, SKM reimagines skincare as self-expression.

I led the creative from the ground up and shaped the visual identity, logo, color story, and digital presence into something more magnetic, more inclusive, and more Gen Now. It’s science-forward skincare with a fresh voice and confident point of view.