Twitch and Street Fighter have a decades-deep relationship—one built on community, competition, and culture. For the game’s 35th anniversary, we created a campaign that honored that history with a hero film and a limited-edition apparel drop inspired by arcade grit and modern streetwear.

The film stitched together nostalgia and now: streamers, legacy moments, and the energy that’s kept the franchise alive online. The capsule collection extended the story beyond the screen—designed for the fighters who play, watch, and wear the culture. Launched on Twitch’s loot store and amplified by creators, the campaign connected a landmark milestone to the platform that helped sustain its legacy.