When the world slowed down, small businesses didn’t. They pushed harder.So for UPS’s Be Unstoppable campaign, we teamed up with tennis icon Coco Gauff, someone who knows a thing or two about grit, to celebrate the drive it takes to build something from nothing.

 

I led creative from concept to shoot: writing the script, hiring talent, building the look, and shaping a story that matched the heart and hustle of UPS’s small business community. Coco wasn’t just a face, she was a mirror for every entrepreneur grinding through the unknown.