CAMPAIGN / VIDEO / DIGITAL / Experiential, Influencer
Back To School – Free Skate
06
CREATIVE DIRECTORS
Walter Shock
Sam Mastrocola
Adrian Hollinger
HAIR AND MAKEUP
Claudia Lake
STYLIST
Alpha Vomero
Walmart brings joy and style to a post-lockdown generation.
After years of lockdown, Walmart brought joy back to school with a series of nationwide roller discos—free events that uplifted families and communities across the country. Influencer royalty like Ashley Imani,CeCe the Realest, Kamille, Donté Colley, and David Suh brought the vibes.
To top it off, Willow Smith premiered songs from her new album <CopingMechanism> at Atlanta’s legendary Cascade rink, with the concert live-streamed across platforms.
Impact: 3.5M total social plays, 781.5K live plays, 2.7M VOD plays,
5M+ total streams.
WALMART
MONKS
CREATIVE DIRECTORS
David Drayer
Tiffanie Jan Lee
Adrian Hollinger
Adam Lipton
Jo Wallace
COPYWRITERS
Shawn Spears
Justin Lawrence
DESIGNERS
Nani Rios
Andrew Notsch
Natalie Baron
WALMART
MONKS
CREATIVE DIRECTORS
David Drayer
Tiffanie Jan Lee
Adrian Hollinger
Adam Lipton
Jo Wallace
COPYWRITERS
Shawn Spears
Justin Lawrence
After years of lockdown, Walmart brought joy back to school with a series of nationwide roller discos—free events that uplifted families and communities across the country. Influencer royalty like Ashley Imani, CeCe the Realest, Kamille, Donté Colley, and David Suh brought the vibes.
To top it off, Willow Smith premiered songs from her new album <CopingMechanism> at Atlanta’s legendary Cascade rink, with the concert live-streamed across platforms.
Impact: 3.5M total social plays, 781.5K live plays, 2.7M VOD plays, 5M+ total streams
DESIGNERS
Nani Rios
Andrew Notsch
Natalie Baron
