A global campaign that invites people to see VR not as futuristic or far off—but as an everyday tool for modern work. We set out to show that Meta’s headset could be as essential as a laptop or phone: intuitive, personal, and built into your rhythm.

 

In contrast to reverent, overly cinematic portrayals of VR, we crafted a visual world that felt grounded and familiar. Characters interact with the headset naturally, whether working from home or in-studio, signaling not awe—but ease. The result: a smart, quietly stylish B2B campaign that makes innovation feel like second nature.